Integrity Millwrights

A trade contractor's scattered site migrated, consolidated, and rebranded, without losing what already worked.

A cluttered multi-page site migrated, consolidated into one sharp page, and rebranded around the existing logo.

Migration
Branding
Consolidation

integritymillwright.comVisit live website

The brief behind the build.

Consolidating a scattered site into one sharp page is harder than building from scratch. It requires understanding what the visitor actually needs, not what the client thinks they need, and having the conviction to cut everything that doesn't serve that visitor.

The branding work ran alongside the consolidation. The logo stayed. It had equity with existing clients. What was built around it was a consistent visual system: a colour palette from the logo, typography that felt industrial but approachable, and a photography treatment that made real site work look as good as it is.

How we built it.

Explore the main parts of the build.

Visit integritymillwright.com

Homepage: single page with six clear sections in logical order

Hero, about, services accordion, process steps, gallery, FAQ, contact. Everything a visitor needs to understand Integrity's offer and take the next step.

Gallery CMS: real project photography in a clean grid

Six showcase images from real Integrity projects: barns, welding, concrete. The kind of photography that makes a referred prospect think "yes, this is exactly who I need."

Services accordion: four categories, photography on expand

Farm barns, concrete, welding, grain elevators. Each service expands to show real project photography and a clear description. Visitors scan the four headings and open what's relevant.

FAQ with structured data: Google rich results eligible

Common questions about Integrity's process, project sizes, and turnaround times. Structured data makes the FAQ eligible for Google's rich results.

Cross-linked from APC Group as a partner

APC Group, also built by Waleed, features Integrity as a foundation partner with a direct link. An inbound link from a high-credibility domain is a meaningful SEO signal.

The decisions behind the website.

The details that shaped the finished build.

01
Architecture
Multiple pages → one structured single-pager. Every section in the right order: hero, credibility stats, about, services, process, gallery, FAQ, contact. A visitor never has to navigate.
02
Messaging
One clear headline: "Building with Integrity. Delivering with Precision." The old site had no focused hero statement. The new headline says what they do and how they do it in six words.
03
Branding
Visual system from the existing logo, not a full rebrand. Colour palette derived from the logo's tones. Typography chosen to complement its weight. The brand has coherence it didn't have before.
04
CTA
One action throughout: Get a Free Quote. Different CTAs on different old pages confused visitors. Every section of the new site points to one thing.
05
Process section
3 steps: text, phone call, quote. Most people don't call a contractor because they don't know what happens next. Three steps, plain language. Removes the anxiety that prevents a first contact.
06
Copy direction
Written for the visitor, not the company. Old copy described services from the company's perspective. New copy rewritten from the visitor's perspective: what problem does this solve for you.

What changed.

Integrity Millwrights now has a site that communicates 15 years of trade experience clearly, shows 90+ real projects through photography, and makes requesting a free quote feel as easy as sending a text.

The APC Group cross-link adds long-term SEO value. Integrity appears as a named partner on a high-authority domain, giving the newer site a credibility signal it couldn't have generated on its own.

Have a similar project in mind?

Tell us about your business, what needs to change and what you liked about Integrity Millwrights. We will help you agree a scope and estimate before work starts.

You will speak directly with Muhammad Waleed Jamshed, who leads Al Kasib.

Meet the studio

View the contact page for project enquiries.